Color Of Money
Finger painting the town.
Joel goobich, 41, found the paints at his son's school
unpalette-able when he attended a kindergarten open house in
1991.
"I was disappointed with the lack of creativity and
color," says Goobich. "The paints were dull and
blah."
Goobich was job hunting at the time--the chemical company he
worked for was relocating to North Carolina, and he didn't want
to go. So instead he found himself up to his elbows in paint in his
Cleveland basement, mixing up batches of colors that were to dye
for.
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"I wanted something that felt good, looked good and
didn't smell bad," recalls Goobich. He may sound like a
kid at heart, but he's also a parent: All Colorations
Inc.'s products are nontoxic and easily washed off clothes and
kids.
His kids, incidentally, were more than just inspiration for the
business. "They did all my research and development,"
says Goobich, who moved the business to Atlanta in 1995. Indeed,
one of the things Goobich likes most about entrepreneurship is
seeing children using his products. He sees it often, with
Colorations paints now sold in Wal-Mart, Target, Office Depot and
school supply catalogs in the United States and in eight foreign
countries, for total 1996 sales of more than $1 million.
The art of entrepreneurship has Goobich showing his true colors.
"I've discovered I'm a very creative person," he
says. "And I like what I do."
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