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Entrepreneur Magazine: April 1997

Cover Story

Features
Watts Next?
Futurist Watts Wacker on why you need a 500-year business plan.

Entrepreneurial Superstars
Entrepreneurs Across America.



Columns
Books
BrainStyles
Books worth a look.

Bright Ideas
Patent Pointers
A pro answers your most common patent questions.

Business Beat
Chief Concerns
The SBA's new administrator speaks out about her plans for the agency.

Who's The Boss?
Helping family business handle office politics.

Color Of Money
Finger painting the town.

Business Buzz
Junior Chefs
Small enterprise at a glance.

Entrepreneurial Woman
Girl Talk
A former Oscar winner changes her focus to games for girls.

Global Vision
How Swede It Is
Exporting to Sweden and more.

Home Inc.
Charging Ahead
Opening a merchant credit card account is easier than you think--once you understand the process.

Personal Beat
Playing Houseboat
After-hours tips for busy entrepreneurs.

Travel Smarts
Sweet Dreams
News for entrepreneurs on the go

FYI
Bulletin Board
Seminars Offer Food For Thought
Help for entrepreneurs

Business Hotline
Direct Hit
The pros and cons of using direct mail to build a strong customer base.

From The Pages Of...
Affirmative Reaction
8 steps to getting what you want from any negotiation.

Special Events
Mark Your Calendars


Government
Capitol Issues
Break It Up!
A bill to prevent defense contract & bundling could help small firms get more business.

Management
Family Business
Estate Of Affairs
How to pass down your business--but not to Uncle Sam.

Leading Edge
Stage Right
Make smarter management decisions by knowing what stage your company's in.

Legal
Healthy Concern
Don't let workers' comp fraud cripple your business.

Management Smarts
Voice Lessons
Tips and trends for growing your business.

Staff Smarts
Share The Wealth
Employee compensation plans that pay off.

Marketing
Advertising Workshop
On Target
When your audience is diverse, a personalized approach to advertising works best.

Guerrilla Marketing
Human Touch
How to get personal in your marketing.

Marketing Edge
Star Makers
Finding public relations and advertising agencies to make your business shine.

Marketing Smarts
A Gift For You
Savvy ideas to boost sales.

Sales Success
Niche Hunt
Investigate these 6 marketing niches, and unlock the door to a prosperous future.

Money
Fund Smarts
Thats Entertainment
From TV and movies to multimedia, this fund profits from fun.

Money Smarts
Saving Grace
Money-management strategies

Personal Finance
Uncommon Valor
For security and income, preferred stock offers a powerful alternative to common stock.

Raising Money
Stocking Up
You get more than financing when you tap your 401(k) to buy stock in your business.

Stock Smarts
Hey, Taxi!
Company that finances cabs offers dividends and a tax benefit, too.

Tax Talk
It's All Relative
The tax benefits of employing family members.

Opportunity Spotlight
Article
Global Warming
Franchising heats up around the world.

Franchise News
Point Of View
Franchisees see one thing, franchisors another . . . how to reconcile the two?

Tech
Business Bytes
If Memory Serves
Is it time to upgrade your computer's memory?

Business Software
Mac Attack
Apple fights back with plans for a new Macintosh operating system.

Buyer's Guide
More Power To You
PC connections make today's fax machines multifaceted workhorses.

Tech Smarts
Purchase Plans
The latest in modern technology

Web Smarts
The Search Is Over
What's hot on the World Wide Web.

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