Top Picks
1998's hottest businesses.
The only constant in life is-you guessed it-change. Knowing
this, we make it our mission every December to cast our eyes into
the future and predict the hot businesses for the year ahead. Our
predictions are based on a combination of research, expertise and
pure gut instinct.
This year, these factors point to 14 stand-out businesses for
1998. We've written about several of them in Entrepreneur-we
even touted a few last December as hot businesses for 1997. Yet a
new year brings a new set of opportunities for such 1997 picks as
specialized staffing and job training/retraining, so don't pass
over these selections in your haste to explore such hot-business
newcomers as mail order health care and wraps.
We also encourage you to take note of the underlying trends
influencing our roundup of 1998's hot businesses. Credit an
aging population, for instance, for generating a demand for adult
day services and assisted living facilities. And thank a
health-conscious (albeit time-hungry) public for raising the
profile on juice bars and soup restaurants.
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Not enough to satisfy your appetite for hot trends? Good. Once
you pore over the top businesses, take time to sift through the
cornucopia of cultural goings-on we peg as significant for 1998 in
"Heads Up" on page 110. Think pampered pets. Think
caffeine. Think germ warfare. And so goes the ever-changing trend
landscape.