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Entrepreneur Magazine: February 1997

Cover Story

Features
Mutual Benefits
Giving employees the benefits they want means a healthier bottom line.

Painting The Town
Dineh Mohajer and her partners found unexpected success right at their polished fingertips.

Savings Plan
100 ways to save your business thousands of dollars

Mutual Benefits
Giving employees the benefits they want means a healthier bottom line.



Columns
Books
Aha!
Books worth a look

Bright Ideas
On Guard
Fend off copycat competitors with these secret weapons.

Business Beat
Capital Change
Bonding Experience

In The Know?
Keeping up with the competition.

Business Buzz
Play It Again
Be the first to know

Entrepreneurial Woman
Opportunity Knocks
Women's access to capital widens with the help of a new SBA program.

Global Vision
Global Smarts
Toy Story

Home Inc.
Home Front
A new Congress prepares to tackle homebased-business issues.

Personal Beat
Dial M For Murder
After-hours tips for busy entrepreneurs

Travel Smarts
Fight Or Flight
News for entrepreneurs on the go

Whats Hot
Healthy Profits
Aging boomers and growing health awareness power a new breed of health-care stores.

FYI
Bulletin Board
Bulletin Board
Help for Entrepreneurs

Business Hotline
Permission Slip
Stay on the right side of the law by getting permission before you reprint articles.

From The Pages Of...
Attitude Adjustment
9 positive principles to help you turn failure into success.

Special Events
Special Events
Mark Your Calendars

Government
Capitol Issues
At Risk
The 8(a) program faces an uncertain future.

Management
Family Business
Cutting Back
When you have to cut a family member's salary

Leading Edge
Extra Credit
Know your place in the value chain--and make your product or service stand out.

Legal
Safety Net
When setting up your Web site, beware the legal pitfalls.

Management Smarts
Sticker Shock
Tips and trends for your growing business

Staff Smarts
Above And Beyond
Set higher goals for your employees--and they'll excel.

Marketing
Advertising Workshop
Story Selling
Every ad tells a story. What's yours?

Guerrilla Marketing
Show Time
Creating presentations that pay off

Marketing Edge
Good Will
Are your employees loyal ambassadors of your company?

Marketing Smarts
Staying Power
Savvy ideas to boost sales

Sales Success
Basic Instincts
Appeal to your customers' primary needs, and you're one step closer to closing the sale.

Money
Fund Smarts
Childs Pay
A fund aimed at children may also be a wise buy for adults.

Money Smarts
Something Borrowed
Money-management strageties

Personal Finance
Wild Ride
If you've been riding the bull market, you could be in for a tumble.

Raising Money
Foreign Power
Seeking investors? Looking overseas could be your company's best bet.

Stock Smarts
Taking Care
Aggressive acquisition plans make this firm an up-and-comer.

Tax Talk
Share The Wealth
Give employees a share in your company--and enjoy tax savings for yourself.

Opportunity Spotlight
Franchise News
Lying Down The Laws
How new legislators may determine the fate of franchise regulation

Tech
Business Bytes
Help Line
Tired of getting the brushoff from your vendors' tech support lines?

Business Software
Tax Time
Three programs that help you prepare for the tax man

Buyer's Guide
Mail Call
Save time and money with the newest electronic mailing systems.

Tech Smarts
Brain Power
The latest in modern technology

Web Smarts
Happy Hunting
What's hot on the World Wide Web

Marketplace

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