Games People Play
Ideas to keep them playing along.
Ideas to keep them playing along.
McDonald's is good at it. The California State Lottery has
perfected the art. But the big guys aren't the only ones who
can play games. You can, too.
Devising a successful contest, game or sweepstakes accomplishes
three important objectives: It attracts new customers, rewards them
for patronizing your business and encourages repeat purchases.
Games are also a great way to distinguish yourself from your
competition, says Tim O'Meara, president of Creative
Promotional Solution Inc., a sales promotion agency in Marietta,
Georgia.
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Although most of Creative Promotional Solution's clients are
large retailers, O'Meara says games and contests can be scaled
down to cut costs. However, before you implement a game or contest,
you'll need to contact the Federal Trade Commission (FTC), a
lawyer specializing in games and promotions, or your secretary of
state's office to check out the FTC guidelines governing
different types of promotions. Equally important is making sure the
name you give your contest or game isn't trademarked.
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