Sun Tzu And The Art Of Business
Business books worth a look.
If you've everfelt that business is like war (and who
hasn't pondered the similarities?), a new business book based
on the teachings of an ancient Chinese warrior has much to offer.
Businesspeople have studied Sun Tzu's centuries-old military
classic The Art of War for years. Now, in Sun Tzu and the
Art of Business: Six Strategic Principles for Managers (Oxford
University Press, $25 cloth), author Mark McNeilly offers a
business translation of Sun Tzu's ideas.
"Because business by definition deals with competition, Sun
Tzu's principles are ideally suited to competitive business
situations," McNeilly observes.
Don't get the wrong idea: This isn't a
crush-your-competitors-into-the-ground strategy. To the contrary,
one of Sun Tzu's dictates is to "win all without
fighting." As McNeilly describes it, this means capturing your
market without destroying it.
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In the final analysis, much of Sun Tzu's wisdom seems to be
grounded in good old-fashioned common sense--you'd obviously
want to go after a competitor's weaknesses instead of their
strengths, right? But, as McNeilly illustrates, companies
repeatedly fail to employ smart tactics when doing battle with each
other. No victorious warriors, they.
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