After Canada and Mexico, Brazil is the third largest market in
the Western Hemisphere for U.S. exports. In 1995, U.S. exports to
Brazil totaled $11.4 billion. The country recently took steps to
make exporting there easier--most notably, by lowering import
duties on more than 5,500 items in 1994 and implementing an
economic stabilization plan, which included the introduction of a
new currency. Inflation dropped as a result.
All this has opened the Brazilian market to U.S. firms.
Particularly hot are companies that deal in computers and
peripherals, computer software, plastic materials and resins,
telecommunications, and electrical power systems.