There are a lot of good reasons to export to Poland: It's the fastest-growing economy in Europe, total imports increased from $8 billion in 1990 to $19 billion in 1993, and the government is committed to continuing market reform, providing the legal, political and economic infrastructure for a thriving market economy.
What do they want in Poland? The most profitable areas for U.S. entrepreneurs include household consumer goods, computers and peripherals, and telecommunications and medical equipment.
This article was originally published in the January 1997 print edition of Entrepreneur with the headline: Up And Coming.
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