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The Water Quality Association is a trade organization for manufacturers and distributors of point-of-use water treatment equipment. Their annual trade show will be held this year in Albuquerque, New Mexico, from March 17 to 23. For information, call (800) 749-0234, or write to Water Quality Association, 4151 Naperville Rd., Lisle, IL 60532.

Water Conditioning & Purification is a monthly magazine covering the water business. Subscriptions are $39 annually and are available by calling (520) 323-6144 or writing to Water Conditioning & Purification, 2800 E. Ft. Lowell Rd., Tucson, AZ 85716.

Gayle Sato Stodder covers entrepreneurship for various publications. She lives and works in Manhattan Beach, California.

This article was originally published in the January 1997 print edition of Entrepreneur with the headline: New Wave.

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