Cover Story
Major LeaguesSmall businesses score big by teaming up with the giants.
Features
License To ProfitMake your play for a piece of the $100 billion licensing market.
Full ServiceWhen it comes to customer service, actions speak louder than words.
Read All About ItThe founders of the
Levenger catalog wrote the book on selling to serious readers.
Labor GainsWhat welfare reform could mean to your business.
Columns
BooksSun Tzu And The Art Of BusinessBusiness books worth a look.
Bright IdeasFirst, You DreamHow to take your products from idea to reality.
Business BeatType E PersonalityWhat makes entrepreneurs tick?
Dream JobCollege grads choose entrepreneurship.
All A BoardSnowboarders turn a hobby into a business.
Business BuzzRed-Hot BluesEntrepreneurial WomanWinners CircleMeet the Entrepreneurial Woman Small-Business Owners of the Year.
Global VisionUp And ComingHottest foreign markets for 1997
Home Inc.Words Of Wisdom7 homebased entrepreneurs offer advice for the new year.
Travel SmartsTravelers BluesWhats HotNew WaveWater stores that cater to budget-minded, health-conscious families are making a splash.
FYI
Bulletin BoardBulletin BoardHelp for Entrepreneurs
Business HotlineDishing It UpWith the right recipe for success, your ethnic fast-food restaurant will reach a hungry market.
From The Pages Of...Ready, Set, SellExcerpted from 203 Ways to Be Supremely Successful in the New World of Selling
Government
Capitol IssuesLooking AheadThree SBA programs face closer scrutiny.
Management
Family BusinessGrowing GlobalExpanding the family business overseas
Leading EdgeIn Other WordsUsing metaphors can change the way you--and your customers--perceive your business.
LegalBest DefenseWill your corporation hold up in court? Only if you follow all the rules.
Management SmartsTeam SpiritMaking the independents loyal.
Staff SmartsPeace TalksAre employee conflicts eating away your profits?
Marketing
Advertising WorkshopPicture PerfectAn unusual illustration or photograph stops scanning readers in their tracks.
Guerrilla MarketingKeep In TouchFollow up . . . or fall on your face.
Marketing EdgeSharper ImageIs your business's image everything it could--and should--be?
Marketing SmartsGames People PlayIdeas to keep them playing along.
Sales SuccessFresh StartPut your best foot forward this year with a new attitude toward business--and life.
Money
Fund SmartsNew FrontiersExpand your horizons with a mutual fund that covers the globe.
Money SmartsWhere Its AtYou're not the lone investor.
Personal FinanceLoads Of FundsFiguring mutual fund fees into your investment strategy.
Raising MoneyHidden AssetsOff-balance-sheet financing lets you raise money and protect your equity.
Tax TalkGood NewsTwo new tax laws offer small-business owners sweet rewards.
Opportunity Spotlight
Franchise NewsFranchise FrenzyBooming industries and landmark court cases put franchising in the fast lane.
Opportunity InsiderThe Buying GameDon't get taken by surprise when purchasing a franchise.
Solid GoldAmerica's number-one franchise proves bigger is better.
Tech
Business BytesAt Your ServiceWith all the Internet has to offer, do you still need the power of an online service?
Business SoftwareBattle PlanCompany books on the verge of rebellion? Take command with new accounting software.
Buyer's GuideBackup PlanWorried about protecting computer data? With a tape backup drive, your worries may be over.
Tech SmartsFruitful IdeaInternet and fruit equals profit.
Web SmartsHit ListTips on Advertising on the Web