Web Feat

It's a Cinderella story for the '90s--a former computerphobe becomes a top Web site designer.

In 1986, when Orit started her communications agency, New York City-based O Design Group Inc., the biggest equipment decision she made was going from rubber cement to wax. "When I heard about fax machines, let alone computers, I thought `Oh, that's not going to take off,' " she recalls.

So when clients started talking about new media a few years ago, Orit knew not to trust her instincts. "I thought the Internet would fade after a year," she says. "But after my [off-target] hunches on faxes and computers, I realized if I felt that way, the Internet was here to stay. And I started making it a priority."

Of her leap from X-acto knives to the Web, Orit says, "If you're good at what you do, things just happen."

This article was originally published in the July 1997 print edition of Entrepreneur with the headline: Web Feat.