Basic Training
Entrepreneurs have taken a little knowledge a long way by meeting the increased demand for training services.
Entrepreneurs have taken a little knowledge a long way by
meeting the increased demand for training services.
We have a lot to learn. The technology we mastered yesterday is
already obsolete. The management skills we learned in college no
longer fit today's workplace. We lack confidence and direction.
And we face unprecedented change. Few of us will be doing the same
jobs the same way 10 years from now or even two years from now. The
gold watch is officially a relic: Multijob careers are now the
norm.
The new realities of the workplace don't apply just to
employees. Employers, too, are feeling the burn. To stay
competitive, organizations of all kinds are downsizing staff and
raising standards, putting increased pressure on their employees to
perform, perform, perform.
Content Continues Below
Transformation of this magnitude doesn't happen by itself;
it wouldn't exist without active learning. This is precisely
why employers spent some $55.3 billion on training in 1995, up from
$30 billion in 1983, according to the American Society for Training
and Development (ASTD). And employer-sponsored training is only
part of the picture. Individuals also comprise a ready market for
training in employment skills, job hunting and career
advancement.
Career training is a vast and intricate market. Its players
include major national firms, individual consultants, boutique
training organizations, private seminar companies, community
colleges and career schools. While some of these formats aren't
appropriate for the average entrepreneur wanting to break into this
industry, many are, and new opportunities open daily. Here is an
industry with ample room for innovation and growth. The only real
prerequisite is having knowledge to share.
Page 1 |
2 |
3 |
4 |
5 |
6 