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Piping Up

Habit Forming

God only knows what will next light the spiritual gifts market on fire, but we'd like to offer up a guess: nun-adorned products. It's not a wild guess, judging by the surprising success of one Los Angeles design and gift retailer.

"They've been so strong, I don't know if we can ever stop selling them now," exclaims Elizabeth Cashour of the nun candles and squeaky toys she and partner Steven Saden debuted at their Zipper store last Christmas. "We may have created a monster!"

According to Cashour, the hard-to-keep-in-stock nun gifts have evolved from curiosity items to must-haves among their clientele. "We've actually had people come in looking specifically for them," she says.

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This could be a trend that's habit forming--or heaven sent.

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