No entrepreneur is an island. As much as the image of a heroic
individual single-handedly building a business captivates us,
it's generally not the case. "We cling to the myth of the
Lone Ranger, the romantic idea that great things are usually
accomplished by a larger-than-life individual working alone,"
observe Warren Bennis and Patricia Ward Biederman in Organizing
Genius: The Secrets of Creative Collaboration (Addison-Wesley,
$24 cloth). "Despite the evidence to the contrary, we still
tend to think of achievement in terms of the Great Man or Great
Woman, instead of the Great Group."
The existence of a Great Group does not, however, cancel out the
need for a Great Leader--quite the opposite, in fact. As such,
entrepreneurs are sure to find relevant information in
Organizing Genius.
There are, for instance, fascinating glimpses into the Walt
Disney Co. as well as the campaign to elect Bill Clinton president.
In each case, a talented staff came under the direction of one
visionary person--to great effect. So much for that Lone Ranger
myth.
Content Continues Below
Page 1 |
2 |
3 |
4 