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Entrepreneur Magazine: May 1997

Cover Story

Features
Wired For Success
Entrepreneurs reap the rewards of the technology revolution.

Golden Rules
Top management strategies of the past 20 years and what still works.

Words From The Wise
Entrepreneurial legends share timeless advice to take you into the next century.

Search For Tommorow
Experts predict the future of small business.

Consumer Report
If you think you know your target market, think again.

Where Are They Now?
An update on entrepreneurs featured in past issues.



Columns
Books
Organizing Genius
Books worth a look.

Bright Ideas
Pump Up The Value
Strageties for turning your good idea into a hot seller.

Business Beat
Closed-Door Policy
The Supreme Court's refusal to hear a set-aside case deals a blow to affirmative action.

Like Father, Like Son?
Entrepreneurial history repeats itself.

The Body Electric
Shedding light on utility deregulation.

Business Buzz
Piping Up
Be the first to know.

Entrepreneurial Woman
Center Stage
Congressional hearings and more.

Global Vision
Trading Posts
Trade show tips and more.

Home Inc.
Post Haste
Selecting the right carrier for your business's express mail needs.

Travel Smarts
In Case Of Fire
News for entrepreneurs on the go.

FYI
Bulletin Board
Uncle Sam Gives High-Tech Assistance
Help for entrepreneurs

Business Hotline
Good Answers
Expert advice for your small-business questions.

From The Pages Of...
Heart & Sold
Want consumers to open their wallets? Start by getting them to open their hearts.

Special Events
Mark Your Calendars


Government
Capitol Issues
Brilliant Deductions
Proposed changes to IRA plans offer a better deal for even the smallest businesses.

Management
Family Business
Twos Company
Can a company succeed with two captains? For many family businesses, the answer is yes.

Leading Edge
On The Spot
A new twist on just-in-time management pays off for entrepreneurs and their customers.

Legal
Who's Counting?
How you count your employees could save you from a lawsuit.

Management Smarts
Check Points
Tips and trends for growing your business.

Staff Smarts
X Appeal
Secrets to managing Generation X.

Marketing
Advertising Workshop
Space Craft
Want to make the most of a small-space ad? Use it to lure readers to your Web site.

Guerrilla Marketing
Free For All
Keep 'em coming back by offering something for nothing.

Marketing Edge
Star Quality
Starring in your own commercials could be the road to fame . . . and fortune.

Marketing Smarts
Shake It Up
Savvy ideas to boost sales.

Sales Success
Second Time Around
Build strong relationships and long-term sales by winning repeat business.

Money
Fund Smarts
On The Grow
Fund that finances emerging ventures could mean high rewards.

Money Smarts
Scam Alert
Money-management strageties.

Personal Finance
Cruise Control
If you're looking for gains plus protection, consider the flexibility of convertible bonds.

Raising Money
Ace In The Hole
A new online network could unleash a tidal wave of private capital for entrepreneurs.

Stock Smarts
Spin Doctors
Consider taking this compact disc company's stock for a spin.

Tax Talk
It's All Relative
Turning to family or shareholders for a business loan? Watch out there could be taxes to pay.

Opportunity Spotlight
Article
Breaking The Mold
Savvier than ever, today's franchisees are blazing new trails.

Franchise News
Double Vision
What to do when franchisees and franchisors don't see eye to eye.

Opportunity Insider
A New Twist
Franchise and business opportunities at a glance.

Tech
Business Bytes
Comeback Kid
Apple targets entrepreneurs with new computers designed especially for small business.

Business Software
Make Contact
New and improved, these sales management programs help you close the deal.

Buyer's Guide
Primary Colors
Are you boring your customers with black and white? Wake 'em up with a color laser printer.

Tech Smarts
Born Again
The latest in modern technology.

Web Smarts
Talking Back
What's hot on the World Wide Web.

Magazine Resources
Entrepreneur Poll

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Franchise News
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