Just say the word--or words, as the case may be. It's that
simple. Or at least that's what businesses are discovering as
products as disparate as Magnetic Poetry for the refrigerator and
jewelry strung together with lettered beads are being snapped up by
communication-conscious consumers.
Who can explain this collective impulse to make a statement with
such seemingly innocuous household items as, say, throw pillows?
Why do folks need words on photo frames when a picture is
supposedly worth a thousand of them already? Well, if we had to
guess, we'd say it stems from a desire to stand out from the
crowd--to proclaim one's identity, if you will. As for
businesses, it's a chance to get a word--er, leg--up on the
competition.