Entrepreneur Magazine: October 1997

Theory of Creativity
Two creative geniuses reveal how to think out of the box.

Green Acres
Why some entrepreneurs are saying Goodbye, city life.

Merge Ahead
Before you go full-speed into a merger, read this.

From A Distance
The right local manager for your overseas office can boost international business.

20 Best Cities For Small Business
Our annual ranking of the nation's top entrepreneurial spots



Books
The Complete Idiots Guide To . . .


Bright Ideas
Model Approach
Creating a prototype that will wow investors.

Business Buzz
By The Letter


Entrepreneurial Woman
Healing Power


Global Smarts
Home Brew
Consumers worldwide are thirsty for American beers.

Home Inc.
Two Of A Kind
Mothers and daughters learn how to run a small business.

Travel Smarts
Pack It Up
Two catalogs offer travel products for time-crunched entrepreneurs.

Bulletin Board
National
Commerce Business Daily Goes Online.

Business Hotline
Stock Options
Offering stock to management-level employees without putting your interests at risk.

Special Events
Mark Your Calendars


Capitol Issues
Electronic Avenue
A new deadline for electronic tax filing gives small businesses a break--for now.

Family Business
Over The Hill
How to steer your business through a midlife crisis.

Leading Edge
Highs & Lows
Developing a two-tier marketing approach.

Legal
Getting Personal
Protect your company against unnecessary lawsuits by monitoring employee e-mail.

Management Smarts
Hard To Hold
Conquer the tight labor market by retaining valuable workers.

Staff Smarts
Foul Play
Battling hostilities in the workplace.

Advertising Workshop
Art Of Comparison
Using the before-and-after approach to grab readers' attention.

Guerrilla Marketing
Taking Care
17 ways to show your customers you care.

Marketing Edge
Show And Tell
Advertising on cable television can help you flaunt your products for a whole new audience.

Marketing Smarts
Sound Advice


Sales Success
Visual Aids
Need to motivate your sales team? Try video training.

Fund Smarts
In The Mix
This large-blend fund bets on companies that reward shareholders.

Money Smarts
Stock Talk


Personal Finance
Good Dog!
Investing in stocks considered the dogs of an index won't have you chasing your tail.

Raising Money
Public School
Learning how to prepare for an IPO.

Stock Smarts
Support Group
This stock finds its niche in the growing customer support software market.

Tax Talk
Cracking The Code
Congress and the White House go to work to simplify the tax code.

Opportunity Insider
Organized For Success


Business Bytes
What Price PC?
More than just the price you pay, consider technology's total cost of ownership.

Business Software
Dress Rehearsal
Before it steps into the spotlight, we take a sneak peek at Windows 98.

Buyer's Guide
In Living Color
Color copiers give customers one more reason to choose you over the competition.

Tech Smarts
High-Tech Robbery


Web Smarts
Members Only