Company: Southwest Airlines Co.
Founded: 1971 by Herb Kelleher and Rollin King
1996 vitals: $3.4 billion in operating revenue,
$207.3 million in net income, 108.4 million bags of peanuts served
Number of job applications received in 1996: 137,504
Number of new employees hired: 4,857
From co-founder Herb Kelleher: "Don't be afraid to be a maverick. We caution our employees never to rest; they should always be looking over their shoulders and seeking new and better ways of doing their jobs.'
This article was originally published in the September 1997 print edition of Entrepreneur with the headline: How To Build A Million-Dollar Business.
Thanks for making Entrepreneur better for everyone.
Please tell us why?
Next: Jamba Juice »
Life insurance as low as $14/mo for $250,000 or $21/mo for $500,000 of coverage. Contact MetLife®
Comments: