How To Build A Million-Dollar Business
Six hall-of-fame entrepreneurs tell how they did it--and how you can, too.
You don't have to be the first or the biggest. You
don't need the brains of Einstein or the cure for cancer. You
don't have to be bombastic or even egomaniacal.
Nor is attaining success a question of doing everything
right. Rather, turning your business into a winner is a matter of
vision, intuition, charisma, leadership and character. To build a
million-dollar business, you need the evangelical spark of
Southwest Airlines Co. CEO Herb Kelleher, the bull's-eye
delivery of Jamba Juice Co. founder Kirk Perron, the innovative eye
of Barnes & Noble Inc. chairman Leonard Riggio, the gracious
stamina of Ruth's Chris Steak House founder Ruth Fertel, and
the pioneering spirit of Yahoo! Inc. founders David Filo and Jerry
Yang. Here's how six seemingly ordinary people turned good
ideas, real commitment, and perhaps just a touch of irrational
optimism into real-life tales of fortune.