Big Deal
Landing the sole distribution rights for a foreign product.
A random sighting of unique Italian sandals poolside in Miami
Beach, Florida, turned into a successful exclusive distributorship
for Joseph Reina, co-owner with wife Laurie and son Mike of Sensi
Inc., a footwear distributor in Tempe, Arizona.
A friend of Reina's first noticed the sandals on the feet of
a sunbathing American Airlines pilot in the summer of 1983. Upon
further inquiry, Reina discovered the distinctive plastic sandals
were produced by Sensi & Co., a footwear manufacturer in Italy.
Convinced the sandals could take the U.S. market by storm, he flew
to Italy to meet Lorenzo Sensi, owner and creator. There he formed
the foundation for a healthy partnership and obtained the exclusive
distribution rights for North America. In March 1984, the first
shipment reached American shores.
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