Contrary to its slacker image, Generation X may ultimately prove
to be the most entrepreneurial generation in history. Surprised?
Don't be. As author Jennifer Kushell explains in No
Experience Necessary: The Young Entrepreneur's Guide to
Starting a Business (The Princeton Review, $12 paper), starting
a business while still in your teens or 20s isn't the anomaly
it once was. Indeed, statistics cited by Kushell in-dicate that
those 25 years old and younger launch businesses at the highest
rate in the nation.
As a Gen X entrepreneur herself (presiding over a membership
organization for young business owners), Kushell seeks to inspire
and inform others wishing to follow in her footsteps. "If you
look at the skills and experience that create a solid foundation
for entrepreneurship," Kushell says, "it is not uncommon
to find that younger people are probably the best equipped for
self-employment."
Which isn't to suggest that it's easy. Prepare to
sacrifice; prepare to show initiative. "What you will read
here is what really happens to you, and what you really need to
know when you start a company," Kushell writes. "From
what I have seen, no other book has ever taught a young
entrepreneur how not to starve when they are broke, how not to get
carded while entertaining clients, and other very important, yet
seemingly trivial information about dealing with your life as a
business owner." Written in a straightforward style, No
Experience Necessary seeks to fill that gap.
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