Look Before You Leap
In
What Were They Thinking? Lessons I've Learned From Over 80,000 New Product Innovations and Idiocies, product development consultant Robert McMath reveals why some products succeed while others fail miserably.
"Today is the first day of the rest of your life" is
an excellent adage for addictive personalities or people who have
been through an upsetting experience. It's a horrible way for
businesses to operate, though, and that's what many companies
are doing.
To produce tomorrow's successful products, you must be aware
of what has already succeeded and failed. Sure, times change.
Tastes come and go. Fashion is fleeting. Just because an idea
failed yesterday doesn't mean it will flop tomorrow. But unless
you understand why the concept failed, odds are you'll
make the same mistakes again.
Page 1 |
2 |
3 |
4 |
5 |
6 