National -- If you want to promote your business but don't know a thing about public relations, PR Newswire can put your company in all the right places at a relatively low cost. The 44-year-old service has 27 bureaus in major cities throughout the United States that specialize in sending press releases and photos to newspapers, magazines, newswires, radio and TV stations, and online resources.
"A small business in Chicago, for example, can send a 400-word release to all media in Chicago for $100," says PR Newswire's Ira Krawitz.
PR Newswire won't write your news releases, but it provides guidance and a free kit with instructions on how to write one. To obtain the kit or more information on PR Newswire, call (800) 832-5522, ext. 1527.
This article was originally published in the July 1998 print edition of Entrepreneur with the headline: UPS Delivers Capital.
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