Danger Zone

• Failing to plan in advance

• Ignoring warning signs

• Making decisions too slowly

• Failing to communicate with employees and managers

• Failing to prepare information materials in advance

• Not obtaining input, feedback and questions from people important to the business' success

• Failing to return phone calls from those inquiring about the situation

• Saying "no comment" to media questions

• Being unwilling to make necessary adjustments

• Being misleading or dishonest

Source: The Crisis Counselor

Contact Sources

Caponigro Public Relations Inc., (248) 355-3200, http://www.caponigro.com

Rocket USA Inc., fax: (708) 524-9664, http://www.rocketusa.com

This article was originally published in the November 1998 print edition of Entrepreneur with the headline: Danger Zone.