Allied Forces

When everybody knows your name . . .

Did you know you were famous? OK, we exaggerate--but only within shouting distance of the truth. Thanks to the Bill Gateses and Richard Bransons of the world--not to mention a tidal wave of interest in Wall Street, USA--it's getting downright glamorous to be entrepreneurial. Businesspeople, it seems, are the new celebrities.

Granted, it's not a paparazzi-lurking-in-the-bushes type of celebrity. Yet the name recognition that currently exists makes a case for a higher-profile business arena. Heck, there's even a trend toward entrepreneurs as protagonists in pulp fiction.

This article was originally published in the November 1998 print edition of Entrepreneur with the headline: Allied Forces.