- The Fast Forward MBA in Marketing by Dallas Murphy (Wiley) is a compact reference book packed with definitions, explanations, applications and limitations of both basic and advanced modern marketing techniques.
- Guerrilla Marketing by Entrepreneur columnist Jay Conrad Levinson (Houghton Mifflin) is the classic how-to marketing handbook for the resource-strapped small-business owner.
Contact Sources
Dun & Bradstreet Corp., 1 Diamond Hill Rd., Murray Hill, NJ 07974, (908) 665-5694
The Geek Squad, (612) 343-GEEK, http://www.geeksquad.com
The Herman Group, (336) 282-9370 ext. 12, http://www.herman.net/joyce
Strategic Business Intelligence Inc., (312) 226-2100, mariath@interaccess.com
Top of the Tree Baking Co., (603) 434-2743, http://www.gordonpies.com
This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Soft Sell.
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