Out Of Business
What happens when your personal dream turns into every entrepreneur's nightmare?
Failure is perhaps the scariest word in an entrepreneur's
vocabulary. Like some evil thing lurking in the corner of every
small business, the shameful closing is the unanticipated
antithesis of the celebrated grand opening.
But it happens. Although statistics show that many
small-businesses fail, W. David Waters certainly didn't expect
to become a statistic. He intended Honolulu-based Centaur Zone Cafe
to be the prototype of an international franchise of coffeehouses.
"This," he says, "was supposed to be the launching
pad."
Instead, Waters found his plans dashed after just one year in
business. "I thought we'd either be an overnight sensation
or we'd flop," he says, "but I never dreamed we would
just drag along, hanging on to tidbits of hope here and there. It
was emotionally and psychologically trying."
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