EVA is one of the hottest management trends around. Ehrbar says as many as one-third of all managers in the United States are looking at value creation using tools similar to EVA.
Weatherhead warns entrepreneurs not to rely too heavily on EVA, but he recommends they at least try it. "Keep it simple," he says. "Just take the measurements you already check, and see how you can improve those to increase EVA."
This article was originally published in the December 1998 print edition of Entrepreneur with the headline: For What It's Worth.
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