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Entrepreneur Magazine: December 1998

Cover Story
Go for the Goal
15 New Year's resolutions that are challenging, constructive and attainable. Really.

Features
That's Entertainment
As thrill-seeking shoppers demand more bang for their buck, entrepreneurs are selling sizzle--and steak--like never before.

Need For Speed
How do you get ahead in a world that's speeding up? Two fast-lane visionaries put entrepreneurs in the driver's seat in a fully connected economy.



Columns
Business Buzz
Flying Saucers
A sporting discovery.

Entrepreneurial Woman
Children On Board
For one entrepreneur, business is all in the family.

Global Smarts
Crying Wolf
Fear of the trade deficit is common--but is it warranted?

Travel Smarts
Gimme A Break
Don't forget last-minute travel tax savings.

Up and Coming
Pair Of Aces
May-December partnerships are a good bet for new businesses.

FYI
Beating The Odds
Coming To America
A Vietnamese immigrant's work ethic is the key ingredient in a good, old-fashioned American success story.

Bright Ideas
Portion Control
Thinking about manufacturing offshore? Consider the cost of quotas first.

Bulletin Board
Incubators Hatch Businesses
Resources for entrepreneurs.

Trade Shows
Trade Shows
Mark your calendar.

Management
Cutting Edge
For What It's Worth
A reinvented formula tells you if your business is as successful as you think it is.

Family Business
The Outsiders
It's tough to be 'in' with your co-workers when you're the future boss.

Legal
Watch Your Language
If you require employees to speak only English, you'd better beware of the EEOC.

Management Smarts
Local Motion
If you don't have far to go, regional freight carriers can really deliver.

Staff Smarts
Bar None
Today's holiday parties are drying up.

Your Business
Taking The Lead
Are you a good leader? Ask the people who follow you.

Marketing
Advertising Workshop
Dare To Compare
Create persuasive advertising by revealing how your product beats the competition's.

Guerrilla Marketing
May I...?
Getting permission to market to new prospects could snag you more customers.

Marketing Smarts
DOA
Advertising that's fatal.

Sales Success
Firing Line
Is there a slacker on your sales team? It might be time to say goodbye.

Tips and Tactics
Joy To The World
Spreading good cheer not only makes you feel good, it improves your image.

Money
Fund Smarts
Destination: Europe
The United International Growth Fund is banking on Europe for big returns.

Money Smarts
Relaxed Fit
When it comes to choosing a business bank, a little roomy is better than too snug.

Personal Finance
Master Of Your Domain
These mutual fund rating services can help you take control of your financial future.

Raising Money
Earning Curve
Entrepreneurship programs at universities nationwide have capital-hungry business owners heading back to school.

Tax Talk
Beat The Clock
Tick . . . tick . . . tick. The year is drawing to a close--but it's not too late to cut your tax bill.

Opportunity Spotlight
Franchise News
Have No Fear
The thought of reading a franchise agreement got you shaking in your boots? Knowing what to expect can make it less intimidating.

Opportunity Article
Lifting The Burden
Illinois franchise law lightens up.

Home Front
Molly Maid franchisees unite to help domestic violence victims.

A Taste For Business
From part-timer to sandwich king.

Shop Talk
Here's your 'in' at the neighborhood mall.

What's New
Hungry for more?

Taxing Matters
Remedies for a new entrepreneur's worst headache

Wise Investment
Venture capital to grow by.

Eyes On The Prize
Winning is just the beginning for Crown Trophy.

Opportunity Insider
Hot Stuff
Barbecue franchisor cooks up an expansion plan.

Start-Up Spotlight
Promises To Keep
We know, we know: Resolutions were made to be broken. But if you're serious about starting that business, here are 13 you shouldn't break.

Tech
Business Bytes
Home Work
Telecommuting can improve employee morale and increase productivity.

Business Software
Wish List
Software stocking stuffers for your employees, your clients--and you, too.

Buyer's Guide
Setting The Tone
Color copiers may be grabbing headlines these days, but don't discount the standard black-and-whites. These workhorses may be all you really need.

Tech Smarts
Bidding War
Sold! on online auctions.

Tools
Speak Up!
Do you have a fear of public speaking?

Web Smarts
Is Credit Due?
Instant credit info, e-mail indicators.

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