What are business owners reading these days? The top 10 business books at press time (based on net sales) were:
1. Millionaire Next Door, by Thomas J. Stanley and William Danko, $22 (Longstreet Press)
2. The Excel Phenomenon, by James W. Robinson, $20 (Prima Publishing)
3. The Dilbert Future, by Scott Adams, $25 (HarperBusiness)
4. Wall Street Money Machine, by Wade B. Cook, $24.95 (Lighthouse Publishing Group)
5. Investing for Dummies, by Eric Tyson, $19.99 (IDG Books Worldwide)
6. Stock Market Miracles, by Wade B. Cook, $24.95 (Lighthouse Publishing Group)
7. Success Is a Choice, by Rick Pitino, $25 (Bantam Publishing)
8. The Dilbert Principle, by Scott Adams, $20 (Harper Collins)
9. Personal Finance for Dummies, by Eric Tyson, $19.99 (IDG Books Worldwide)
10. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, by Howard Schultz and Dori Jones Yang, $24.95 (Hyperion)
This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Happiness Is....


















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