Joe To Go
Drive-thru coffeehouses are hyping sales in the java industry.
With starbucks on nearly every corner of nearly every city in
America, the once-percolating coffeehouse trend has simmered down
and become a staple of American culture. But savvy entrepreneurs
have found a way to add a new ingredient to the industry:
drive-thru coffeehouses.
In an effort to speed up the daily grind for
caffeine-dependent consumers, drive-thru stands are popping up
all over the country. Jeff Titterington and Mike Rippey, both 50,
own 27 drive-thru Caffino outlets in California and Chicago, the
first of which opened in 1993 in Napa, California. "No one
else was doing it back then," says Titterington, who came up
with the Caffino concept after seeing a number of coffee carts on a
trip to the Pacific Northwest. "I thought we could do the same
thing but on a more professional level."
Northern California residents took to the drive-thru concept
immediately, and soon, some 500 customers a day were whizzing
through the Caffino location to get their daily jolt. Within a
year, the Caffino team had opened another store and have averaged
six new stores each year since. Caffino's 27 shops brought in
$13 million last year--an average of a little less than $500,000
per store.
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Frances Huffman, a freelance writer in Pacific Palisades,
California, is a former senior editor for Entrepreneur.
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