Primary Colors
They call it mellow yellow.
What color are you, anyway? According to Taylor Hartman, author
of personality-assessment guide The Color Code (Scribner), most
people fall into one of four categories: Reds (Power Wielders),
Yellows (Fun Lovers), Blues (Do Gooders) or Whites (Peace Keepers).
Your "color," Hartman contends, influences your behavior
in relationships and in business.
As you may have guessed, he's pegged the ultimate
entrepreneurial hue. "Reds tend to be more committed to
success," Hartman says, but they're often too
demanding.
The next type most likely to start a business? Yellows--the
popular ones who stand out from the crowd. But they often don't
lead efficiently. Although Blues forge long-term business
relationships, their self-criticism often impedes success. And
Whites? "Whites want [to own businesses] the most,"
Hartman says. "They like to be independent, but they don't
have the drive or the ability to compete."
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The beauty of the classifications is that savvy business owners
can develop the best traits of any color.