No Sweat
Sporting apparel with attitude.
No doubt about it: The women's market is proving to be the
sporting industry's hottest commodity these days.
That's good news for Girl World Sports Inc., a $3 million
Houston apparel design and manufacturing business. Launched in
1996, the company's three founders have their T-shirts, hats
and tank tops on shelves nationwide in well-known retail outlets
such as Lady Foot Locker.
Their bestsellers include colorful T-shirts sporting sayings
such as "Games Real Girls Play" and "Girls Rule the
Court," as well as baseball caps imprinted with the words
"Go Girl."
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"It's all about attitude verbiage," says Bridget
Degan, 38, who launched the business with fellow sports lovers
Ellen Krantz, 35, and Sasha Milby, 32.
Their timing couldn't have been better. Mega-manufacturer
Champion now uses Girl World graphics exclusively on its official
Women's National Basketball Association T-shirt line. Looks
like their hoop dreams are fast becoming reality.
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