More Resources

Safe Guards

Fearful parents pay for peace of mind.

When teddy bears were first equipped with hidden cameras, it almost seemed funny, didn't it? Nowadays, though, no one's laughing at the lengths to which parents are going to ensure their children's safety. Face it: In a two-working-parent, post-Nannygate era, parental fears over negligent (or worse) child-caregivers are inevitable.

Hence the heightened demand for businesses such as David Goodman's Philadelphia-based surveillance equipment company Eye On You Inc. Parents are snapping up such gadgets as camera-equipped clock radios and air fresheners. "There's just an increased awareness," says Goodman, 32, who projects sales of $500,000 this year.

Parents are also hiring companies in droves to check caregivers' backgrounds. Then, too, in the event of abduction, there are any number of child-identification products for purchase. Says Goodman, "It's sad, but [these products and services are] so worthwhile." So much for those teddy bear jokes.

Content Continues Below


Contact Source

Eye On You Inc., www.carecams.com


Marketplace

Learn how to distribute a press release

Try our new online printing. theupsstore.com/print
Today on Entrepreneur
Current Issue
Entrepreneur Connect
What makes a good client gift?
What guidelines do you follow when buying gifts for your clients? Have you ever received an unusual or inappropriate gift?
Resource Centers
Where Business Gets Done
Revisit the lost art of the meeting, the pitch, the presentation and the all important handshake to close the deal.

Insurance Center
Review your company's needs, save on workers' comp, protect your business from lawsuits and more.

Startup How-To Guides
Step-by-step guides to launching your business.

Commercial Vehicle Center
Get the right ride for your business.


Sign Up for the Latest in:
e-Business & Technology
Franchise News
Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business

E-mail*
Zip Code*