Perfect Fit

Puppy love: Golden Books plans to release a new series of books next year spun from the most successful children's yarn of all time, The Poky Little Puppy.

... holy cow! America's most wholesome drink is getting a makeover, courtesy of Dean Foods Co. The company's moo-velous innovation? Milk Chugs: plastic, lunch-box-friendly bottles filled with--what else?--milk.

... wheels keep on turning: Mattel's Hot Wheels roll into their 30th anniversary this year. Expect licensing activity to speed up for these toy classics.

This article was originally published in the July 1998 print edition of Entrepreneur with the headline: Perfect Fit.