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Entrepreneur Magazine: July 1998

Cover Story
Goodwill Hunting
Who cares about socially responsible business practices? Seventy percent of consumers, that's who.

Features
Perk Power
The downside: You can't match the benefits offered by Fortune 500 companies. The upside: An exclusive Dun & Bradstreet survey reveals you may not have to. The bottom line: You still have to offer something.



Columns
Business Buzz
Having A Ball
A paint-staking brush with fun.

Columns Article
Shake On It
When's the last time you put 'er there?

Primary Colors
They call it mellow yellow.

Making Change
Face it: You'll never be the same.

Run For Office
Republicans push for a congressional office that would make it easier to challenge federal regulations.

Vital Signs
Have you taken your business pulse lately?

At Your Fingertips
Bridging the language barrier with ease.

Site Seeing
Hotels open their virtual doors for business.

No Sweat
Sporting apparel with attitude.

Learning The Ropes
Entrepreneurs-to-be get a jump start.

Safe Guards
Fearful parents pay for peace of mind.

Perfect Fit
Taking measure of kids' new clothing needs.

Entrepreneurial Woman
A Different World
A new study highlights the differences between male and female entrepreneurs.

Global Smarts
Face Value
Are facial expressions universal?

Pulse
New Attitude
Often overlooked and undervalued, these workers could be the answer to your labor woes.

Travel Smarts
Class Conflict
Expanded business class seating puts the squeeze on economy-class passengers.

Up and Coming
No Strings Attached
Monster success in the toy industry.

FYI
Beating The Odds
Comeback Kid
Fantasy sports software publisher does an end run around business failure.

Bright Ideas
Finders Keepers
Not sure how to choose the right patent attorney? Here's where to look and what to look for.

Bulletin Board
UPS Delivers Capital
Resources for entrepreneurs.

Trade Shows
Special Events
Mark Your Calendars

Whats Hot
Hats On
Cap stores are making headway in the $208 million sports hat industry.

Management
Cutting Edge
Who's Counting?
You should be -- if you want to keep track of your company's performance.

Family Business
Close Encounters
Just how much family togetherness is too much?

Legal
Perfect Match
A game plan for choosing -- and keeping -- the best consultants.

Management Article
Inside Track
Keep your employees from tripping up the corporate ladder.

Vanishing Act
Don't just delete your computer files -- shred 'em to pieces.

Trial Run
Put prospective employees through a training program before making a hiring decision.

Joining Forces
Get your credit and sales departments to work as a team.

Mixed Blessing
Great entrepreneurial characteristics can cause great big problems.

Management Smarts
Postal Power
The USPS delivers new services for small businesses.

Staff Smarts
Ready, Set, Delegate!
Handing out tasks is the key to growing your business.

Your Business
Mum's The Word
Nondisclosure documents keep your company secrets under wraps.

Marketing
Advertising Workshop
Classic Lines
Like a good novel, your slogan needs substance if you expect it to stand the test of time and move your product out the door.

Guerrilla Marketing
Playing Favorites
For best results, market to your best customers.

Marketing Article
Gift Exchange
Are presents in the past tense?

Shoe Polish
There's no business like this shoe business.

Marketing Smarts
Mouse Hunt
Entrepreneurial forget-me-knots.

Tips and Tactics
Remember Me?
Are you letting customers slip away? Here's how to get back in their good graces.

Money
Fund Smarts
Twice The Fund
The Strong Schafer Value Fund combines equal parts of growth and value.

Money Smarts
Two For One
Nowadays, it seems bank mergers are the norm. But what does that mean for small business?

Personal Finance
Stock Trek
Enterprising investors take a voyage to value investing.

Raising Money
Wired For Cash
If you're seeking capital, the Internet may be your gold mine...someday.

Tax Talk
New & Improved
The IRS takes major steps to become more user-friendly.

Opportunity Spotlight
Opportunity Article
On Your Mark...
Get ready to protect your business's name.

Men At Work
Franchisee finds a new source of employees.

Park Place
Calling all franchises!

What's New
New Franchises

World of Opportunity
Franchise, business opportunity or MLM? What you don't know can hurt you. Here's how to choose the entrepreneurial investment that's right for you.

Tech
Business Bytes
Full Speed Ahead
The race is on to provide high-speed Internet access.

Business Software
Winning Numbers
Intuit improves on small-business favorite.

Buyer's Guide
Smooth Operator
Don't miss a call with these small-business phone systems.

Tech Smarts
Search Engines
Their popularity, their secrets, their flaws.

Technology Article
Pay To Play
Survival of the richest?

The Little Engines That Couldn't
Search engines run out of gas.

Mail Call
E-mail reigns as the communications king.

Tools
You Can Take It With You
State-of-the-art tech tools.

Web Smarts
Beam Me Up
New product lets you fly the user-friendly skies.

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