Perfect Pitch
Short and sweet really pays off.
Less is more. That's what Juelene Beck of RFC Inc. in Coral
Gables, Florida, found out recently when she participated in the
Deal Exchange, sponsored by the Southeast Florida chapter of the
Association for Corporate Growth. The affair allowed 50 businesses
to pitch a deal to an audience of bankers and other
professionals--in 60 seconds or less. By choosing her words
carefully, the 44-year-old food industry veteran communicated in a
mere 45 seconds her desire to acquire a food-related business,
proving that succinctly summarizing your business goals
pays--literally. Here's the text of Beck's concise pitch,
which piqued the interest of many parties attending:
"I'm seeking to purchase or develop a significant
equity position in a business in the food industry or related area.
I then intend to manage the business. I have 21 years of
experience in the food processing and food service industry,
including companies like Procter & Gamble, Arthur D. Little and
most recently, as a vice president of Burger King Corp. The type of
food company for which I'm looking may have the following
characteristics: It may be in any product category, it should have
roughly between $1 million and $10 million in annual
revenues, the company could be managed or based out of South or
Central Florida, and the current company owners may or may not have
made a conscious decision to sell at this point. Please contact me
at (305)?48-6151 if you know of a company that may be
interested in talking with me."
Any questions?
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