Sein-ing Off
Say goodbye to yadda, yadda, yadda.
That's (almost) all, folks. Even as NBC executives weep and
fans moan (or is it the other way around?), "Seinfeld"
fades to black this month. The end of one of the most successful TV
sitcoms of all time? Certainly. But for all their antics, the
characters of Jerry, George, Kramer and Elaine did a lot more than
just stir up laughs every week. Intentionally or not, the
"Seinfeld" crew were trendsetters as well--in culture and
in business.
Of course, we all remember the classic "Soup Nazi"
episode that heated up the demand for soup establishments. Add to
this example a slew of spotlighted ideas, including muffin tops,
Pez dispensers, Urban Sombreros, rollout tie dispensers,
make-your-own-pizza parlors and a restaurant serving only peanut
butter and jelly sandwiches. Not wacky enough? Well, there was also
that idea (of Kramer's, naturally) to make brassieres for
men . . .
Most of these business brainstorms were played strictly for
laughs, but that doesn't mean we're not going to miss
tuning in every week to find out what enterprising notions Jerry
and company have thought up. For a show about nothing, it really
had a lot to say.
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