The Bar Exam
Energy bars take a bite out of the snack biz.
Pity the much-derided snack. It's a guilty pleasure.
It's a caloric nightmare. It's definitely, positively not
good for you.
Or is it? Even as greasy potato chips and yummy cookies continue
to line supermarket shelves, there's a movement underway to
sell consumers on the concept of healthy snacking--via energy bars.
"Manufacturers are marketing to a broader range of
consumers," says Laurie Isenberg of Spence Information
Services, a San Francisco marketing information company that tracks
the natural-foods industry. "These bars are no longer just for
athletes."
Busy, health-conscious people treat energy bars as nutritious
meal replacements. And for those hoping to pump up their gray
matter, there are such alleged brain-boosting bars as Think! and
Intellect.
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Is it premature to herald the demise of the potato chip?
Definitely. Healthy snacks may be in vogue--but we'll never
lose our appetites for indulgence.
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