Entrepreneur's Complete Guide To Software
Paralyzed by all the software choices out there? You're not alone. How to choose the software your business really needs.
What? You don't have time to track all the latest developments
in software? For an entrepreneur, researching changes in
infor-mation technology often takes a remote back seat to the
day-to-day tasks of running a business. And that's probably the
way it should be. But believe us-it pays to take a hard look at the
software your company is using.
In this year's "Entrepreneur's Complete Guide to
Software," we've examined software products in 16
different categories. Some of these products won't change the
way you do business. If antivirus and utilities software programs
are doing their jobs, for example, you shouldn't even notice
they're there. However, a number of these categories include
software that has the potential to improve client relationships,
streamline finances, replace expensive hardware or revamp your
data-handling. In short, these products are designed either to give
a nice push to your company's productivity or just to save you
money; in some cases, you'll get the best of both worlds.
Small companies have to make the most of their resources, and
sometimes that means people have to focus on areas in which they
have little knowledge. From accounting to Web site design, software
packages can eliminate the need for training or experience. The
right software could be your com-pany's best friend.
Exciting, isn't it? But before you rush off to buy a bundle of
software, keep in mind that you have several factors to consider
other than just the capabilities and costs of the software. Your
selections should be based on your company's size, industry,
internal organization, computing environment, technical expertise,
and, of course, the ever-important user interface. Even a -great
product can end up being a nuisance if it's not intuitive to
you as a user.
Mie-Yun Lee is the founder and editorial director of
Buyer Zone, the Internet purchasing hub for small
businesses.
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