Full Speed Ahead
15 shortcuts to business success.
It doesn't have to be this difficult," you've told
yourself a thousand times this year. "There has to be an
easier way."
In most cases, there probably is. But rushing through the days
and weeks trying to keep a business afloat robs most of us of the
time we need to find that better way. Sometimes it feels faster
and, strangely, even more efficient to bump along in a familiar rut
than to stop and find a smoother route.
Hiring is always a headache, you think, but what the heck; you
do it so rarely, it's not worth your time to try to find a
better way.
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Sure, it would be great to set up a teleconference instead of
sending a trusted employee out on the road at the last
minute--again--but who has the time to research new technology?
And you don't even want to think about those stacks of paper
threatening to take over your desk. A little clutter never killed
anybody, you rationalize.
Not directly, no. But clutter--whether it's physical, such
as stacks of unanswered phone messages, or mental, like the
thousands of small anxieties that distract you from thinking
strategically about your business--can be hazardous to your
company's health.
Like the secret shortcut that lets you breeze past a clog on the
expressway and gets you where you're going, business shortcuts
can provide an invaluable boost to the mileage you squeeze out of
your days. Here, then, is a guide to some of the most effective
shortcuts every entrepreneur should know about. These 15 tips
represent the best advice of organization and efficiency experts,
small-business management professors and entrepreneurs
themselves.
Dennis Rodkin is a freelance writer who lives in Highland
Park, Illinois.
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