And Big Bird doesn't look a day over 29: The 30th anniversary of the much-beloved "Sesame Street" series looks to make this hot licensing property even hotter with collectible tie-ins . . .
. . . Must-Sell Merchandise: The new fall TV season is only beginning, but the peacock network, NBC, is already making a splash with its licensing of the now-famous "Must See TV" slogan. Getting with the program are lines of apparel, home furnishings, party goods and pet products.
This article was originally published in the October 1998 print edition of Entrepreneur with the headline: Bird Watch.
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