Know Your Limits
Is bigger always better? No way.
There are some distinct advantages to not being the biggest
player in the market. "We'd rather be the best than
the biggest," says Rodney S. Belden, president of O.E. Meyer
Co. in Sandusky, Ohio. The 115-employee company supplies
oxygen-related products to the welding supply and health-care
markets and, with annual sales of $25 million, competes
successfully against much larger companies.
What's more important than size, Belden believes, is a
company's ability to serve its customers and make a profit.
Often, staying small makes it easier to manage your business, react
to market fluctuations and focus on the bottom line. You can be a
respected leader in a market without being a giant, Belden
says.
"The success of any company depends on planning, and, in
our case, a key part of planning is having qualified people,"
he says. "If we don't have the employees to fill the jobs,
we won't pursue those markets."
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Of course, growth is part of the O.E. Meyer plan, but, Belden
explains, "Our growth is balanced, and it comes from providing
good service and having a good reputation."
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