Child's Play

Turkey, cranberries . . . and "Rugrats?" You bet. Just in time for the Thanksgiving holiday, the animated children's program "Rugrats" is scheduled to hit the big screen . . .

. . . Going, going, gone? At press time, the home run record of baseball's Roger Maris was within striking distance of Mark McGwire. Other players--Ken Griffey Jr. and Sammy Sosa--could also beat Maris' 61 dingers, but the smart bet is on McGwire. Naturally, any home run king is expected to become licensing royalty.

This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Child's Play.