The young and the restless no longer are--restless, that is. Now
that kids spend ever-increasing periods of time working on
computers--to say nothing of the hours spent glazed over in front
of the television--it's becoming clear that
couch-potatoitis isn't an adults-only affliction. Alas,
many of today's kids are sedentary enough to sprout roots.
"When I was younger, we'd play outside," observes
Latrice Lee, 41, founder of Chicago-based Pre-Fit Inc., a 48-unit
franchise that takes children's fitness programs to day-care
centers. "Now, if a child isn't involved in some kind of
team activity, they're not getting any exercise at all. In most
states, [physical education] isn't even a
requirement."
Enter the trend toward organized physical activity programs such
as Lee's--as well as exercise equipment modified to meet the
needs of junior Jane Fondas and pint-sized Arnold Schwarzeneggers.
"Everybody's interested in it," says Lee, who also
recently launched a children's health club in Chicago. She
hopes to open additional Children's Health & Executive
Clubs later this year.
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But how do you get this sedentary generation of kids pumped up
to, well, pump up? According to Lee, it's not as difficult as
it seems. "We make everything fun," she says, revealing
the secret to her company's success. And, yes, that approach
results in many healthy returns.
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