Cover Story
Taking StockWhen investment analyst Larry Wachtel talks, people listen. Well, he is the "Voice of Wall Street."
Features
Station BreaksMore than $40 million in sales...for a mop? In the unconventional, red-hot medium of direct-response TV, entrepreneurial stars are being born at a breathtaking clip. Are you ready for your close-up?
Soft SellThe latest Dun & Bradstreet survey reveals why entrepreneurs are doing such a poor job marketing their businesses. Think you don't have enough money--or time--to do better? Think again.
Small ChangeWhile the number of approved microloans is up 25 percent, it's still not easy to get money-but it's not impossible. Let these entrepreneurs share their true stories.
Columns
Business BuzzChild's PlayKids are shaping up.
Entrepreneurial WomanTeam EffortBusinesses unite to fight the millennium glitch.
Global SmartsCurrency EventsIs your business ready for the euro?
PulseElectric AvenuesTelecommunications reform breaks down old barriers and creates new opportunities.
Style And SubstanceSuccess is in the bag.
Healthy ReturnsSmall businesses cheer the 100 percent health insurance deduction.
On With The ShowFamily business takes to the stage.
Quick FixNew procurement rules aim to level the playing field.
Travel SmartsBed, Breakfast & BusinessMore business travelers favor small inns.
Up and ComingIn The BalanceYoung women and minorities find success in the face of economic disparity.
FYI
Beating The OddsWindows Of OpportunityAn alcoholic-turned-window-cleaner gives new meaning to the phrase clean and sober.
Bright IdeasWhat Price Protection?Want to secure your invention with a patent? It's going to cost you.
Bulletin BoardSave Energy, Save MoneyResources for Entrepreneurs.
Trade ShowsSpecial EventsMark Your Calendars
Whats HotNo Pain, Big GainHow do back products retailers spell relief? S-A-L-E-S.
Management
Cutting EdgeWords To Live ByA catch phrase conveys the vision of your business--to employees and to customers.
Family BusinessStay In TouchHow to keep senior family members involved.
LegalGround RulesHow to sponsor a company sports team without losing your jersey.
Management SmartsGame OverOffice betting pools can land you in hot water.
Your BusinessSay It Ain't SoWhat to do when a valuable employee quits.
Marketing
Advertising WorkshopHow To . . .The phrase that's launched a million ads still reels prospects in.
Guerrilla MarketingNeed To Know?In the information age, knowledge is your best weapon.
Marketing SmartsVintage AppealBreathing new life into an old product.
Sales SuccessWord Travels FastUse secrecy, scarcity and the cool factor to spark a buzz about your product.
Tips and TacticsFood For ThoughtMaking the most of mealtime meetings.
Money
Fund SmartsHappy MediumMid-cap fund takes it slow and steady.
Money SmartsInside InformationWhat makes a venture capitalist tick?
Personal FinanceFalse MovesBeware of the 10 most common investing mistakes.
Raising MoneyIn The RoughStudies show fast-growing companies across the nation face a crippling capital shortfall. Here's what these firms can do to find the cash they need.
Opportunity Spotlight
Opportunity ArticleLearning Curve34 training franchises
Tech
Business BytesCrash CourseWhat you can do to ensure your business comes out of a data disaster alive.
Business SoftwareLingo StarsSite-seeing on the World Wide Web? Better take along your translator.
Buyer's GuideHow Low Can They Go?Today's PCs offer all the basics for less than $1,000.
Tech SmartsHit ListThe Senate cracks down on spam.
ToolsStraight To VideoState-of-the-art tech tools.
Web SmartsMaking OverturesFast new browser, survey your customers, online retail shops.