Made From Scratch

Should a start-up entrepreneur even consider starting a business in a seemingly doomed location where others have failed? Could your business concept succeed where those before it couldn't? Only research will tell. To guard against repeating history, do your homework, says Luigi Salvaneschi, a consultant who specializes in creative retail development.

"You have to understand the location's relationship to other businesses, buildings and traffic--inside and out. You have to walk it, drive it, even fly it," he says. For more information, check out Salvaneschi's comprehensive guide, Location, Location, Location: How to Select the Best Site for Your Business (Oasis Press, $19.95).

Contact Soruce

Fresh Holding Inc., 3410 St. Vardell Ln., Ste. D, Charlotte, NC 28217, (704) 521-3252

This article was originally published in the February 1999 print edition of Entrepreneur with the headline: Made From Scratch.