Why enlist when you've got a health club nearby? As unlikely as it sounds, exercise enthusiasts throughout the country are actually popularizing a style of fitness reminiscent of boot camp. Boot camp? We kid you not. Led by such authorities as Patrick "The Sarge" Avon, the author of Boot Camp: Be All You Used to Be (Fireside), so-called drill sergeant fitness puts participants through extreme workouts of crunches, push-ups and the like. Gee, sounds like fun.
This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Mash Hit.
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