Mash Hit

Sun. Spices. Rum. The ever-exotic Caribbean is ever-appealing of late. Notice all the travel guides for this island paradise? We have. The use of beautiful seaside images in everything from advertising to movies? Ditto. What really intrigues us, however, is the appetite for Caribbean cuisine, such as that served by the Bahama Breeze restaurant chain. An eating enterprise run by Orlando, Florida-based Darden Restaurants Inc. (perhaps best known for its Red Lobster eateries), Bahama Breeze is projected to double the number of its locations to six in fiscal 1999. Wait and see if more island fever strikes.

This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Mash Hit.