Mash Hit

Is coffee cooling down? The latest buzz seems to be centered around an intriguingly mystical liquid caffeinator known as chai tea (pronounced "cheye"). A blend of black tea, milk, honey and spices, chai tea is not the sort of tea we're used to--which, in an increasingly Eastern-influenced West, is probably just the point. Enjoyed hot or cold, chai tea is almost Buddhist-like in its everythingness to everyone. Heck, even coffee enthusiasts drink it.

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This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Mash Hit.